Selling your home begins with setting the right asking price. Armed with market insight, experience, and innovative industry tools, we provide hard data for informed decision-making, including adjustments for your home’s characteristics and location, as well as market trends (currently favorable to sellers!) and other key variables that affect your home's value.
We showcase your home to prospective buyers, offer recommendations about minor repairs that add value, and walk you through home staging, if needed.
We also help with disclosure paperwork and anything else you need to get your home on the market quickly.
When you are ready to sell, we are ready to strategize. Our goal: A quick and profitable sale for you. It is our responsibility, and our pleasure, to navigate the process for you, from pricing, staging and marketing to negotiating the sale and managing the closing transaction.
We KNOW Marketing
Again and again, we are singled out within our industry for our custom marketing that gets your home in front of as many potential buyers as possible and GETS YOUR HOME NOTICED.
There are no cookie-cutter "templates" with us! Our in-house marketing team creates a custom plan for your home that reaches buyers everywhere they are.
Professional Photography and Videography
Jaw-dropping photography and engaging videography are key components of your custom marketing plan. We hire the region's most qualified professionals to showcase your home in dazzling photos and compelling videos that attract buyers.
Often, we appear in and narrate videos that garner off-the-charts likes, shares, and follows on social media...expanding our reach to prospective buyers for your home.
Professional Writing and Graphic Design
Professional copywriting and design happen in-house. Although you may never meet Vicky Carroll, she becomes intimately familiar with the qualities of your home and is passionate about showcasing it to buyers. Vicky is an award-winning writer, author, former TV broadcaster, and Emmy nominee who composes copy and design that delight and entice prospective buyers so they want to know more about your home.
Your custom sales plan includes professionally written and designed postcards, mailers, flyers, eBlasts, and more. We feature your home in our print and electronic newsletters, on our website, and on our social media pages. We also reach out to our network of Realtors® and brokers, to let them know your home is available to their buyers.
In addition, we use the vast resources of Coldwell Banker, including proprietary websites and syndication that feeds your listing to the most-visited real estate websites today.
As offers come in, we help negotiate a final price and terms that meet your expectations. We keep you informed along the way, because we recognize that great communication is fundamental to your peace-of-mind.
Once you accept an offer, we guide you through inspections, appraisals, escrow, and closing dates.
Attention to detail, experience, and our dedication to exceeding your expectations ensure a smooth transaction on your closing day.