We use our local market knowledge to build a comprehensive plan for your home, then target the largest pool of prospective buyers online, in print, and through our personal and professional networks.
We work with the region’s best photographers and videographers who are experts in composition, color, lighting, and storytelling through imagery.
Professional copywriting and design happen in-house. Our award-winning team composes copy that delights readers with descriptive details about your home. Innovative graphic design grabs buyers’ attention and showcases your home’s best features
Because you only have one chance to make a great first impression, we work with you to make sure your home looks its best before it goes on the market.
Our marketing strategy includes professional interior and exterior photos that attract qualified buyers.
Before your house goes on the market, we network with agents and brokers across Greater Cincinnati and out-of-town to share your home’s location and outstanding features. That means, they’re lining up qualified buyers before your home hits the market. We reach out to buyers we’re working with, too. Our pre-listing networking means buyers are lined up and ready to view your home as soon as it’s listed.
We design a webpage that makes your home stand out. Your listing is featured on our website and the Multiple Listing Service (MLS), but that’s just the beginning. Your home appears on our network of Coldwell Banker proprietary websites, and is pushed out to the world’s most-visited real estate websites through our cascading syndication program. Within hours of listing your home, it will appear on more than 1,000 websites reaching more than 20 million unique visitors.
Stories drive action. We tell the story of your home through targeted email blasts, then we turn engagement into offers! We proactively follow up with buyers who have shown interest by clicking into email campaign links, clicking buttons, or filling out inquiry forms.
Because more than 80% of home buyers are on social media platforms, that’s where your home needs to be, too. For younger buyers, especially, house-hunting online is second nature. Forty-four percent of millennials say they would buy a home based on photos alone! Our targeted social media advertising drives traffic to your listing. We strategically advertise during all stages of your selling process. Coming Soon, Just Listed, and Open House posts build buzz around your property.
The digital landscape has changed the role of print media in real estate marketing, but it’s an important part of your custom plan. Eighty-two percent of people say they trust print when making a purchasing decision. Pairing the power of print with online marketing generates high-quality buyer interest and leads to offers.
Open Houses take a variety of forms, from inviting the public into your home to invitation-only events with hors d’oeuvres. We work with your calendar to schedule open houses that work for you. Buyers’ agents will also show your home. Broker/Agent tours offer local REALTORS® the opportunity to get to know your home, so they can bring back their buyers.
Each month, we connect with 11,000+ subscribers through our e-newsletter. We put your home in front of this valued network of clients, past clients and friends, and we follow up with subscribers who show interest in your property.